Friday, October 19, 2007

Message Strategies

After seeing the "teasers" for the projects I am really excited to see the end result for all the groups. I like that we have the mini projects to help us get started and also so you can see where all the other groups are and what they are doing. I know all of the projects are going to turn out great and be really interesting!

This week's topic in class was message strategies. We talked about ways to frame the message and different ways to get your message across like using humor or fear. Personally I think that fear is a pretty effective way to get people to pay attnetion to the message. It relates to "wrong reason" health promotion in that people will sometimes change a behavior in order to avoid a negative effect. Fear may even be pretty effective for our project. If people believe that climate change is an issue they may be "scared" into changing small things around them to impact the threat to our world. It is such a chellenge to get people to pay attention to your message out of the thousands they are bombarded with everyday so it is important to be a little creative!

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