Defining Our Audience

This week in class we discussed segmentation tools that can be used to identify characteristics of your target audience. We used VALS and PRIZM specifically. The VALS survey (Values, Attitudes and Lifestyles) was more geared toward consumer habits and the PRIZM tool looks at neighborhood make-up by zip code. My VALS type is an Experiencer which actual described me pretty accurately. According to the description I am an avid consumer that spends money on fashion and entertainment, and I am an impulsive consumer (Sounds right huh - Mom and Dad?!). I really enjoyed taking this survey and thought it was an interesting tool for audience segmentation.

I invite the rest of you to try this out!
http://www.sric-bi.com/VALS/presurvey.shtml

The PRIZM tool looks at neighborhoods by zip code. After looking up Pacific Beach I got the typical sterotypes of a beach town. Singles, athletic people, young professionals. I think these types of tools could be very useful when developing campaigns. Not only can we use it to learn more about our own neihborhoods but we can use it for our audiences too.

Here is the web address so you can try it out.
http://www.claritas.com/MyBestSegments/Default.jsp?ID=20&id1=1027&id3=92154

Finally, I want to mention that I am excited to get working on our projects! I am in the Climate Control group and I think it will be interesting to learn about the environment and how to protect it. I have been trying to do things to be "green" but I want to learn more! So hopefully I will have some good stuff to share with all of you soon.

P.S. To subsribe to the blog click the POSTS(ATOM) button on the bottom. That will notify you when updates are made to the blog!