Well we are now done with module two and in the middle of the semester! It is amazing how fast the time goes by...and it's a little scary when you are working on your thesis! = ) I really enjoyed this part of the class. I thought it was great to find ways to reach your audience. As health communicators we always know the message we want to put out there but how do we know it is being recieved? It is great to have tools like PRIZM and VALS that we can use to try to figure out what kind of message our target audience will listen to.
The most interesting part was looking at geography when segmenting your audience. I guess I just never really thought about it before that people who live by the beach may not value the same things that people that live in the suburbs or the city do. There are probably a lot of similarities but some differences that could be important when trying to provide health information. So far this class has been very interesting and valuable - I even kind of like blogging now! But don't tell anyone! I'm looking forward to getting some good info from these projects and finishing up the class.
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As I was reading your post about a person's values defining where they live, I realized that I as my values and life goals have changed so has my desire to move out of ths suburbs. I live in the land of soccer fields, good schools, parks, round table pizza and lots of stay at home Moms. As an empty nester, I long for the city with good restaurants, cultural events such as plays, music, etc. The suburbs served us well as we raised our daughter - it was where we needed to be, but now we often toy with the idea of moving to a condo downtown and leaving behind the soccer Moms, the yard maintenance and big house-which needs to be cleaned way to often! As your values and goals evolve so does your desire of your ideal place to live.
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