This week in class we had a guest lecture from Laura Walcher public relations guru. I found her presentation to be interesting and she had some good tips about how to get the media to pay attention to your campaign. Although I have a better idea - I must admit I'm still not too sure exactly what PR entails. One thing in her presetnation that I thought was interesteing was her statement that "the media may be friendly but they are not your friends". I think this statement is so true. Just like us health communicators the members of the media have a job to do and that might mean that we will not always like what they have to say.
I liked the advise she gave us about writing press releases and also about how to follow-up. Follow-up is something that you will have to do no matter what job you have and I always tend to feel like I am being annoying when in fact I am just trying to get my job done. So I am grateful for the tips! Another point Laura made was about being informed about what is going on in the news. I wish there was a one stop shop that has all the information I needed! It can be so overwhelming to try and follow what is going on in the world. It is so importatnt to be informed but also challenging when you already have limited time. I am going to try to be better about this one - although I'm not making any promises!
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